Based on our media sales experience gathered in Ireland,  we have prepared a special training program for advertising sales teams in newspapers, magazines, periodicals, publishers, internet portals, radio or TV stations.


The method implements elements of coaching and business consulting into a sales interview. By asking specific questions, the salesperson brings the client’s attention to particular segments of his or her business. Consequently, by analysing his or her own business, the client himself/herself notices the advantages of investing in advertising as one of the ways to attract new customers, improve sales and to increase the competitive position on the market.

Once the client’s needs are identified, the salesperson shares their experience on effective marketing solutions and psychology of advertising in order to work out a successful concept of the advert.

During our media sales training we use modern training techniques, including a dedicated board game and e-learning activities. e-learning.